Google Play Feature Graphic: Size, Rules & Design Tips (2026)

The feature graphic is the wide banner at the top of your Google Play listing and in some promotional placements. It is one of the few assets Google requires, and it is the one developers most often treat as an afterthought. This guide covers the exact spec, the rules from Google's preview asset guidelines, and how to design one that survives cropping on every screen size.

Feature graphic specs

The aspect ratio is roughly 2:1. Google may crop or overlay parts of it depending on where it's shown, which is why the safe-zone rules below matter more than the exact canvas.

Google's rules for the feature graphic

Google's Play Console guidance for this asset boils down to:

• Keep logos, app name, slogans and key UI away from the edges where it can be cut off, with the focal point near the center.
• Use vibrant colors. Pure white, black and dark gray blend into the Play Store's own backgrounds.
• Don't repeat your app icon as the main element.
• Avoid device imagery, Google Play or other store badges, and third-party trademarks you don't have permission to use.
• Avoid ranking, award or promotional wording such as "Best", "#1", "New" or "Free".
• Add alt text of 140 characters or less, without "photo of" or "image of".

How to design a feature graphic that works

1. Design for the center third

Put everything that must be seen (your name, a short tagline, the focal visual) inside the middle of the canvas. Treat the outer edges as decoration that may disappear.

2. One idea, not a collage

The banner is often seen small. A single bold visual and three to six words beats a montage of features. If your screenshots tell the feature story, the feature graphic only needs to set the mood.

3. Match your screenshots

Use the same colors and typeface as your Google Play screenshots so the listing reads as one design. A mismatched banner makes an app look less maintained.

4. Show UI detail, not a phone

Since device frames are discouraged, crop into a recognizable part of your interface (a chart, a card, a player) and enlarge it, or use an illustration built from your brand shapes.

5. Export flat

Flatten everything and export a JPEG or a PNG without transparency. A PNG with an alpha channel is the most common reason the upload is rejected.

Common feature graphic mistakes

• Text touching the edges, which gets cropped on some surfaces.
• A white or black background that disappears into the store page.
• "#1 app" or "Free!" badges, which go against Google's asset guidelines.
• Using a phone mockup with the app inside, which the guidelines ask you to avoid.
• Exporting at 1024 × 512 or 1920 × 1080 instead of exactly 1024 × 500.

Related Google Play specs

The feature graphic sits alongside your icon (512 × 512 px, 32-bit PNG) and screenshots. See the full Google Play store listing checklist, the Google Play screenshot sizes guide, and tablet and Chromebook screenshot requirements.